Photoshoots | Branding | Full concept | Runway

Creative direction involves conceptualising & managing the aesthetic and narrative journey of a project, ensuring that all elements are cohesively aligned with the vision.

In the realm of Agency-X, a premier creative brand agency, this process is meticulously led by Kelly Atkinson, who oversees each concept from it’s infancy through to its full realisation. Kelly orchestrates a symphony of design, storytelling, and innovation, harmonising the talents of artists, designers, and strategic thinkers to create impactful experiences.

Her leadership in creative direction not only sets the visual tone but also encapsulates the brand's ethos, driving engagement and fostering a deep connection with the chosen audience. Under her guidance, Agency-X delivers a suite of creative services that elevate brands with a distinctive and resonant identity.

Store design | Retail VM

At Agency-X, the craft of Visual Merchandising is an integral service we provide, synergising ergonomic store design and interior aesthetics to create retail spaces that are not just visually appealing but also functionally superior. Our expert team, guided by the experienced and visionary Kelly Atkinson, applies a profound understanding of spatial dynamics and customer engagement to design stores that are both comfortable and conducive to shopping.

Kelly's distinguished portfolio includes the design of retail environments for prestigious brands such as Sass & Bide, Ellery, By Johnny, LVMH, and R.M. Williams, showcasing her ability to blend brand identity with physical space to create an immersive experience. Her leadership ensures that each project Agency-X undertakes is executed with precision, marrying ergonomic principles with the exquisite taste that our clients deserve.

Full brand development | To market strategy | Communication strategy | Event development | Lease negotiations

Brand development and strategy are essential, acting as the driving forces behind sales growth and the expansion of a business. At Agency-X, the importance of a cohesive brand strategy is paramount, akin to the necessity of purpose in a compelling novel. Without it, direction and meaning are lost, and the potential for connection with the audience is diminished.

Our in-house team and a carefully selected group of external experts work closely on adjoining a brand’s essence into a powerful narrative that not only reflects its identity but also solidifies its position in the market. The result is a brand presence that is not just seen but felt, encouraging customer loyalty and fostering long-term business expansion. Agency-X crafts brand narratives that captivate, motivate, and lead to undeniable success in the marketplace.

Campaign styling | Runway styling | Event styling | Personal styling

High-level styling is a critical component for any brand, whether it be in the fashion industry or for event spaces. It’s about crafting an aesthetic that's not just pleasing to the eye but one that communicates and aligns with the brand’s core values and ethos. Every visual element, from the apparel in a collection to the decor of a venue, tells a part of the brand's story, shaping the narrative that unfolds before the customer. The care and consideration put into this visual storytelling can speak volumes, often making the difference between a product that sits on the shelf and one that resonates with an audience on a deeper level. At Agency-X, this philosophy is at the heart of our approach, ensuring that the aesthetics we create, curate, and collaborate on are always an authentic extension of the brand's voice and vision, compellingly woven into the wider tapestry of the brand's journey.